Tuesday, February 24, 2009

Watch This Video!

LM Comment: So what does it all mean? If you've never seen this video you must watch it!

Did you know 3.0. Globalizatin In The Information Age. Newly revised edition was created by Karl Fisch, and modified by Scott McLeod.

Improving Your Reach Through Mobile Marketing and Multimedia Stream

LM Comment: Seems like a topical agenda.

February 20, 2009: from Casino Direct Marketing Association -- March 24th meeting announced. Improving Your Reach Through Mobile Marketing and Multimedia Stream. With an increasingly mobile and connected population, is your message reaching your target audience? How can you make sure that your offers and incentives are timely and relevant, up to the last minute? Lean how to create interactive and instant client communications. Hear how you can co-brand your property and share campaign costs with your marketing partners. Speakers Julie Lam of Link2Tek, Inc. and Rahul Sonnad of Geodelic Solutions will address these topics, as well your questions about this dynamic new technology.

More information at www.casinodma.org

Back To The Future

LM Comment: Common things today seemed like crazy ideas not too long ago. It's always fun to look back to the future. Plus, sometimes there's a lesson too.

A Newspaper? On a PC? That's Crazy Talk
January 31, 2009: from The New York Times -- Here's something just for kicks that's been making the rounds: In 1981, San Francisco TV station KRON aired a news segment about how a select group of computer users were getting their daily copy of the San Francisco Examiner not on paper, but on their home computer (!). The best part comes about one minute into the clip, when one of the Examiner's editors explains that the paper is "not in this to make money."

YouTube video at: http://rs6.net/tn.jsp?t=agiyfxcab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fctt4jr&id=preview

Unintended Consequences

LM Comment: Something worth taking note of ...

Not All Ad Clicks Are Created Equal
February 10, 2009: from The New York Times -- In the last quarter, an estimated 17.1 percent of all clicks on Internet advertisements were fraudulently generated, according to Click Forensics, a firm that analyzes traffic on behalf of advertisers and ad networks.

Web sites practice “click fraud” by running Internet ads, soliciting clicks, receiving payments from advertisers for the clicks, and then kicking some money back to the clickers. About a third of the clicking is done by botnets, enormous networks of personal computers that are harnessed and controlled using viruses.

Tom Cuthbert, the president of Click Forensics, said this was the highest rate of click fraud that the company had seen in its three years of monitoring. He said that rates of click fraud, and especially of botnet activity, had risen sharply.

“We think the increase in click fraud is definitely tied to the downturn in the economy,” he said. One fraud making a comeback is the “click farm,” workers who are paid to browse sites and mimic the patterns of a normal user.

Full story at: http://tinyurl.com/bybhpj