February 25, 2009: from MediaPost Communications -- Provide Psst. Hey, marketer! Trying to figure out your social media strategy before the boss asks again? I gotta few tips for you. Many social media challenges can benefit from hard won lessons we've learned through email marketing.1. It's not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. However, no social media program will succeed without time, resources and expertise.
2. Being present is not enough. Put up a corporate-speak Facebook page and see who comes. Not so many, right? But a Facebook page that has a cause or purpose is interesting because it's meaningful and engaging. At the same time, tell no one about your page and it's all but invisible.
3. Be authentic. This is a universal marketing truth, but worth mentioning because too many email and social programs lack it. Our customers know when they are being sold. Relevance, honesty, believability, integrity: these are the only things that create value and drive predictable response.
4. Integrate, don't imitate. Replicating your website on Facebook does not a compelling and engaging destination make. Posting your email offers on Twitter will quickly tire followers. Selling product may not be the best objective of your social strategy. Perhaps your blog is about education and driving inquiries. Your MySpace brand community may be about reach for video ads. Twitter may be a great customer service outreach tool.
5. Endorsements matter. Social media pulls the marketer off the brand pedestal and drags her into the throes of the messy, wild, unpredictable community. In this equality, social media empowers brand advocates.
6. Measure well. All investments in social media must be linked to a business goal.
7. Have something to say. This is perhaps most important. Don't start talking until you have something valuable to say. Make the commitment and stick to it. Fund it. Be ready to maintain it. Conversation takes two people who do both listening and talking. This is the essential truth of our social Web 2.0 world: Marketers don't own the conversation. Give your subscribers and community members what they want -- engaging, interesting, relevant content and offers that are worth reading and talking about -- and they will give you what you want: sales and loyalty.
Full story at: http://tinyurl.com/dfnvmk
Tuesday, March 3, 2009
The Coming Explosion In Mobile Media
February 26, 2009: from Mobile Life Magazine -- The iPhone isn't just boosting Apple's bottom line. By ushering in the era of the smart phone, cells that are able to perform multiple tasks like surfing the web, taking and sending pictures, watching movies and listening to music, the iPhone and other devices like it may finally help deliver on the long-held promise of mobile advertising. It's one of the few areas of media poised for big growth over the next few years, according to a report released this week by the Kelsey Group, a research and analysis firm that's part of BIA Advisory Services. The report predicts that U.S. mobile advertising revenues will balloon to $3.1 billion by 2013 from $160 million last year, with local search generating roughly one-third of the total revenue. Advertisers will be attracted by the huge jump in mobile data consumption, driven by the adoption of smart phones with those multitasking abilities.
Full story at: http://rs6.net/tn.jsp?t=sv45jycab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fd3wtjs&id=preview
Full story at: http://rs6.net/tn.jsp?t=sv45jycab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fd3wtjs&id=preview
Tuesday, February 24, 2009
Watch This Video!
LM Comment: So what does it all mean? If you've never seen this video you must watch it!
Did you know 3.0. Globalizatin In The Information Age. Newly revised edition was created by Karl Fisch, and modified by Scott McLeod.
Did you know 3.0. Globalizatin In The Information Age. Newly revised edition was created by Karl Fisch, and modified by Scott McLeod.
Improving Your Reach Through Mobile Marketing and Multimedia Stream
LM Comment: Seems like a topical agenda.
February 20, 2009: from Casino Direct Marketing Association -- March 24th meeting announced. Improving Your Reach Through Mobile Marketing and Multimedia Stream. With an increasingly mobile and connected population, is your message reaching your target audience? How can you make sure that your offers and incentives are timely and relevant, up to the last minute? Lean how to create interactive and instant client communications. Hear how you can co-brand your property and share campaign costs with your marketing partners. Speakers Julie Lam of Link2Tek, Inc. and Rahul Sonnad of Geodelic Solutions will address these topics, as well your questions about this dynamic new technology.
More information at www.casinodma.org
February 20, 2009: from Casino Direct Marketing Association -- March 24th meeting announced. Improving Your Reach Through Mobile Marketing and Multimedia Stream. With an increasingly mobile and connected population, is your message reaching your target audience? How can you make sure that your offers and incentives are timely and relevant, up to the last minute? Lean how to create interactive and instant client communications. Hear how you can co-brand your property and share campaign costs with your marketing partners. Speakers Julie Lam of Link2Tek, Inc. and Rahul Sonnad of Geodelic Solutions will address these topics, as well your questions about this dynamic new technology.
More information at www.casinodma.org
Back To The Future
LM Comment: Common things today seemed like crazy ideas not too long ago. It's always fun to look back to the future. Plus, sometimes there's a lesson too.
A Newspaper? On a PC? That's Crazy Talk
January 31, 2009: from The New York Times -- Here's something just for kicks that's been making the rounds: In 1981, San Francisco TV station KRON aired a news segment about how a select group of computer users were getting their daily copy of the San Francisco Examiner not on paper, but on their home computer (!). The best part comes about one minute into the clip, when one of the Examiner's editors explains that the paper is "not in this to make money."
YouTube video at: http://rs6.net/tn.jsp?t=agiyfxcab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fctt4jr&id=preview
A Newspaper? On a PC? That's Crazy Talk
January 31, 2009: from The New York Times -- Here's something just for kicks that's been making the rounds: In 1981, San Francisco TV station KRON aired a news segment about how a select group of computer users were getting their daily copy of the San Francisco Examiner not on paper, but on their home computer (!). The best part comes about one minute into the clip, when one of the Examiner's editors explains that the paper is "not in this to make money."YouTube video at: http://rs6.net/tn.jsp?t=agiyfxcab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fctt4jr&id=preview
Unintended Consequences
LM Comment: Something worth taking note of ...
Not All Ad Clicks Are Created Equal
February 10, 2009: from The New York Times -- In the last quarter, an estimated 17.1 percent of all clicks on Internet advertisements were fraudulently generated, according to Click Forensics, a firm that analyzes traffic on behalf of advertisers and ad networks.
Web sites practice “click fraud” by running Internet ads, soliciting clicks, receiving payments from advertisers for the clicks, and then kicking some money back to the clickers. About a third of the clicking is done by botnets, enormous networks of personal computers that are harnessed and controlled using viruses.
Tom Cuthbert, the president of Click Forensics, said this was the highest rate of click fraud that the company had seen in its three years of monitoring. He said that rates of click fraud, and especially of botnet activity, had risen sharply.
“We think the increase in click fraud is definitely tied to the downturn in the economy,” he said. One fraud making a comeback is the “click farm,” workers who are paid to browse sites and mimic the patterns of a normal user.
Full story at: http://tinyurl.com/bybhpj
Not All Ad Clicks Are Created Equal
February 10, 2009: from The New York Times -- In the last quarter, an estimated 17.1 percent of all clicks on Internet advertisements were fraudulently generated, according to Click Forensics, a firm that analyzes traffic on behalf of advertisers and ad networks.
Web sites practice “click fraud” by running Internet ads, soliciting clicks, receiving payments from advertisers for the clicks, and then kicking some money back to the clickers. About a third of the clicking is done by botnets, enormous networks of personal computers that are harnessed and controlled using viruses.
Tom Cuthbert, the president of Click Forensics, said this was the highest rate of click fraud that the company had seen in its three years of monitoring. He said that rates of click fraud, and especially of botnet activity, had risen sharply.
“We think the increase in click fraud is definitely tied to the downturn in the economy,” he said. One fraud making a comeback is the “click farm,” workers who are paid to browse sites and mimic the patterns of a normal user.
Full story at: http://tinyurl.com/bybhpj
Tuesday, February 17, 2009
Why Facebook Is for Old Fogies
February 12, 2009: from Time Magazine -- Facebook is five. Maybe you didn't get it in your news feed, but it was in February 2004 that Harvard student Mark Zuckerberg, along with some classmates, launched the social network that ate the world. Did he realize back then in his dorm that he was witnessing merely the larval stage of his creation? For what began with college students has found its fullest, richest expression with us, the middle-aged. Here are 10 reasons Facebook is for old fogies:
1. Facebook is about finding people you've lost track of. And, son, we've lost track of more people than you've ever met. Remember who you went to prom with junior year? See, we don't. We've gone through multiple schools, jobs and marriages. Each one of those came with a complete cast of characters, most of whom we have forgotten existed. But Facebook never forgets. (See the best social-networking applications.)
2. We're no longer bitter about high school. You're probably still hung up on any number of petty slights, but when that person who used to call us that thing we're not going to mention here, because it really stuck, asks us to be friends on Facebook, we happily friend that person. Because we're all grown up now. We're bigger than that. Or some of us are, anyway. We're in therapy, and it's going really well. These are just broad generalizations. Next reason.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions. We wish we still did that. But we don't. (See pictures of Beer Country in Denver.)
4. Facebook isn't just a social network; it's a business network. And unlike, say, college students, we actually have jobs. What's the point of networking with people who can't hire you? Not that we'd want to work with anyone your age anyway. Given the recession — and the amount of time we spend on Facebook — a bunch of hungry, motivated young guns is the last thing we need around here.
5. We're lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don't want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We're old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. (See pictures of a diverse group of American teens.)
7. We have children. There is very little that old people enjoy more than forcing others to pay attention to pictures of their children. Facebook is the most efficient engine ever devised for this.
8. We're too old to remember e-mail addresses. You have to understand: we have spent decades drinking diet soda out of aluminum cans. That stuff catches up with you. We can't remember friends' e-mail addresses. We can barely remember their names.
9. We don't understand Twitter. Literally. It makes no sense to us.
10. We're not cool, and we don't care. There was a time when it was cool to be on Facebook. That time has passed. Facebook now has 150 million members, and its fastest-growing demographic is 30 and up. At this point, it's way cooler not to be on Facebook. We've ruined it for good, just like we ruined Twilight and skateboarding. So git! And while you're at it, you damn kids better get off our lawn too.
Full story at: http://tinyurl.com/cdugjz
1. Facebook is about finding people you've lost track of. And, son, we've lost track of more people than you've ever met. Remember who you went to prom with junior year? See, we don't. We've gone through multiple schools, jobs and marriages. Each one of those came with a complete cast of characters, most of whom we have forgotten existed. But Facebook never forgets. (See the best social-networking applications.)
2. We're no longer bitter about high school. You're probably still hung up on any number of petty slights, but when that person who used to call us that thing we're not going to mention here, because it really stuck, asks us to be friends on Facebook, we happily friend that person. Because we're all grown up now. We're bigger than that. Or some of us are, anyway. We're in therapy, and it's going really well. These are just broad generalizations. Next reason.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions. We wish we still did that. But we don't. (See pictures of Beer Country in Denver.)
4. Facebook isn't just a social network; it's a business network. And unlike, say, college students, we actually have jobs. What's the point of networking with people who can't hire you? Not that we'd want to work with anyone your age anyway. Given the recession — and the amount of time we spend on Facebook — a bunch of hungry, motivated young guns is the last thing we need around here.
5. We're lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don't want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We're old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. (See pictures of a diverse group of American teens.)
7. We have children. There is very little that old people enjoy more than forcing others to pay attention to pictures of their children. Facebook is the most efficient engine ever devised for this.
8. We're too old to remember e-mail addresses. You have to understand: we have spent decades drinking diet soda out of aluminum cans. That stuff catches up with you. We can't remember friends' e-mail addresses. We can barely remember their names.
9. We don't understand Twitter. Literally. It makes no sense to us.
10. We're not cool, and we don't care. There was a time when it was cool to be on Facebook. That time has passed. Facebook now has 150 million members, and its fastest-growing demographic is 30 and up. At this point, it's way cooler not to be on Facebook. We've ruined it for good, just like we ruined Twilight and skateboarding. So git! And while you're at it, you damn kids better get off our lawn too.
Full story at: http://tinyurl.com/cdugjz
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