Tuesday, February 10, 2009

Not Your Kids Internet Games

LM Comment: Note the demographic ... now you know another thing that your guest's are doing with their non-gambling leisure time.

Amazon Expands Into Casual Videogames
February 4, 2009: The Wall Street Journal -- Amazon.com Inc. entered the casual videogames market, expanding the Internet company's digital distribution business into a growing entertainment genre.

Casual games are simple games like card or word games that typically don't require a long-term commitment or special skills to play.

Casual games tend to attract an older and more female user base. While some videogame makers have been struggling in the recession, the casual category has thrived.
Amazon faces competition in casual games from companies including Big Fish Games and Yahoo Inc., but thinks it will gain an edge from its existing relationships with customers. "Our customers are used to a very trusted shopping experience. We felt that was something we could bring to the casual gaming space," said Mr. Hart.

Full story at: http://rs6.net/tn.jsp?t=agiyfxcab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fcfpcjy&id=preview

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