Tuesday, March 10, 2009

Low Engagement?

LM Comment: Maybe Facebook isn't working as an ad platform, but seems like the research suggests positive implications for casino marketing.

Facebook Research Suggest Engagement Is Low
Wednesday, March 4th, 2009: from Marketing Pilgrim -- In an attempt to entice more of its users to engage advertisers, Facebook is planning a re-design of its "Pages." However, new research from The Participatory Marketing Network (PMN) suggests that it may not be the ad format that's the problem, but the platform itself.

According to a study of 220 social network users aged between 18-24, they're just not that interested in ads on social networking sites. 62 percent of Gen Y's have visited a brand or fan page on a social network, but only 48 percent have joined.

The top five reasons for joining a brand or fan group are to "get news or product updates" (67 percent), "view promotions" (64 percent), "view or download music or videos" (41 percent), "submit opinions" (36 percent), and "connect with other customers" (33 percent). While 84 percent noticed ads on social networks, 74 percent say they click infrequently and 36 percent say they don't click on ads at all. Only 19 percent say they find ads on social networks relevant. 51 percent say they'd join a separate social network to manage their brand interactions.

Full story at: http://rs6.net/tn.jsp?t=hiuvsycab.0.0.o7uw4wcab.0&p=http%3A%2F%2Ftinyurl.com%2Fdalno7&id=preview

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