March 12, 2009: Summarized from Promo Magazine -- Online member communities have gained popularity, even outpacing e-mail. The communities, which include both social networks and blogs, are now the fourth most popular online category visited by 67% of the global online population, according to new research by Nielsen Online.
The communities are growing twice as fast as any of the other four largest sectors-search, portals, PC software and e-mail. Social networking will continue to alter not just the global online landscape, but the consumer experience at large.
Other findings include:
* One in every 11 minutes online globally is accounted for by social network and blogging sites.
* The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to member community Web sites globally came from the 35 to 49 year old age group (+11.3 million).
* Mobile is playing an increasingly important role in social networking. UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23% (2 million people) doing so, compared to 19% in the US (10.6 million people). These numbers are a big increase over last year-up 249% in the UK and 156 percent in the US.
Full story at: http://tinyurl.com/df737p
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