Tuesday, March 24, 2009

Social Media Rising As A Marketing Tool

LM Comment: Examples of simple ways to get a social media program started.

March 21, 2009: summarized from Tahoe Daily Tribune -- Social media first infiltrated personal lives, and now South Shore businesses are using it as a resource. By using Twitter, Lakeside Inn and Casino can find people who are coming to the South Shore, and then recommend a place to stay, visit or eat. For example, if people are looking for a place to watch the NCAA Men's Basketball Tournament, Lakeside personnel can quickly post on Twitter that Lakeside is a good place to grab a beer and catch a game.

Social media provides different channels for businesses to access potential customers, and it's an interactive environment because you have conversations with people versus showing them a sales pitch.

Social media can be daunting if people aren't familiar with technology, and businesses should research it before diving in. When using social media, business owners need to provide content from those who are familiar with the business. People posting need to know the brand, and make sure they're using sites that best fit them.

And it's even better when people post things referring to your business. When Lakeside hosted Ullr's Jib Jam, attendees posted videos of the rail jam competition on YouTube. That's the type of interaction businesses receive through social media.

Full story at: http://tinyurl.com/dnxfmt

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