Tuesday, May 5, 2009

Papa John's Not Impressed With iPhone App As Marketing Tool

LM Comment: Despite the hype evidently the iPhone is not always the answer.

May 1, 2009: summarized from mocoNews.net -- Whoa. A company not that impressed with the performance of its iPhone app? Like many other marketers, pizza chain Papa John's took a look around, and after being "bombarded" by mobile companies telling them that such a move would help take their business to the next level, it launched an iPhone app last year. But as it turns out, Papa John's isn't too impressed with the app which lets iPhone users find nearby Papa John outlets and gives them a shortcut to connect to the main mobile site where they can order a pizza.

According to Media Post, which covered an iPhone apps panel at the OMMA Mobile conference, in terms of mobile marketing, Papa John's hasn't seen anything that has really "delivered for us" as well as mobile display advertising. Moreover, the lack of business the iPhone app is driving to it has made the pizza chain rethink building apps for other devices, such as the Blackberry and the Pre among others. Papa John's marketing manager for emerging channels Jim McDonnell said, "We haven't seen numbers that really made us think we need to be everywhere else yet."

Full story at: http://tinyurl.com/djmdbp

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