Tuesday, September 22, 2009

FireKeepers Casino and GameLogic Team Up on Player Loyalty Club Launch

September 17, 2009: summarized from Business Wire -- GameLogic, Inc., a provider of interactive marketing technologies for the regulated U.S. gaming industry today announced that FireKeepers Casino has successfully launched New PlayTM, GameLogic’s new player acquisition platform. Over 75,000 eligible prospects have been captured to date, including more than 50,000 converted to carded club members ahead of the property’s grand opening.

FireKeepers combined New Play’s web-based player registration and profiling with its interactive new player portal including PlayAway™ games — all working in concert to attract prospective patrons, capture them into the casino’s marketing database, provide them a daily chance to win, and ultimately instill in them a strong sense of “stake” in the Red Hot Rewards, FireKeepers player loyalty program — all before the property ever opened.

Launched 90 days ahead of the FireKeepers grand opening, New Play registrants quickly began the process of building a bond with the casino and its Red Hot Rewards. On average, they interacted with FireKeepers, through the New Play web portal, three times each week for more than 20 minutes each day. These prospects built a “stake” in the club by visiting the casino online, playing games and regularly winning drawing entries. By the time FireKeepers opened on August 5th, tens of thousands of club prospects had invested numerous hours of time accumulating coupons for thousands of drawing entries — all redeemable on-property, once the property officially opened.

Read more at: http://bit.ly/6VOoi

No comments:

Post a Comment