LM Comment: Definitely one of the more proactive twitter campaigns that we've seen in the gaming industry.
October 15, 2009: summarized from Rio All-Suites Hotel & Casino -- Starting October 15, Rio is giving away a plethora of prizes to its Twitter followers, with one lucky winner receiving a VIP New Year’s weekend package.
Designed to communicate and connect, Rio’s new social networking campaign kicks off with a promotion awarding up to 500 two-night hotel packages to lucky followers who include #riovegas in their tweets. With a goal of 20,000 followers by December 4, the promotion will reward existing fans as well as encourage new followers as more prizes are awarded as follower numbers grow.
Up to 500 followers will win a two-night stay at Rio (subject to blackout dates and availability), with prizes awarded periodically as the follower count of @riovegas grows. If the follower count hits 20,000 by December 4, 2009, a grand prize VIP Rio New Year’s package will be awarded to one lucky follower. The grand prize package includes a four-night stay including airfare credit for two people ($500/person), limo transportation to and from McCarran airport, two tickets to Penn & Teller, dinner for two at the rooftop Voodoo Steak and admission to Voodoo Lounge with bottle service on New Year’s Eve, admission for two to the Chocolate Lounge at the Rio Wine Cellar, plus additional dining and spa credits.
For a complete list of contest rules and regulations, visit www.riolvsocial.com.
Social media savvy consumers can stay on top of the Rio’s happenings at www.riolvsocial.com, on Facebook at www.Facebook.com/riovegas and on Twitter at www.Twitter.com/riovegas.
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