Erik Qualman at Socialnomics has created another excellent video in his Socialnomics series about social media and the impact it's having on marketing, customer interaction, and business. This one is about return on investment (ROI) with social media: is it worth it? Typical social media initiatives have close to zero direct cost - blogging, Twitter, posting videos on YouTube, Facebook, LinkedIn, etc. are all free - they just require a (significant) time investment. For big businesses there may be an indirect cost in terms of hiring people to engage specifically in social media. For small businesses it's a fantastic way for an owner to market his business to a wide audience almost right off the bat and compete with the big boys via great ROI.
Watch video at: http://bit.ly/6YBTYR
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