Tuesday, February 16, 2010

10 Events That Transformed Marketing

LM: The accelerating pace of change is always a fascinating topic.

January 18, 2010: summarized from AdAge Magazine -- Founded in 1910, the Association of National Advertisers is celebrating its 100th anniversary this year. Originally known as the Association of National Advertising Managers, the organization began in Detroit with representatives from 45 different companies. Their purpose was "to advance the knowledge of advertising as far as may be possible, to an exact science, so that members could expend their advertising appropriations more intelligently and effectively."

Over the course of history, countless events have contributed to the marketing industry's evolution. Some were based on new technologies, others on the actions of the ANA and other like-minded organizations. Here are 10 events from the last century that have effectively transformed the marketing landscape.

1. The Audit Bureau of Circulations
2. Radio
3. TV
4. The War Advertising Council, now the Ad Council
5. The National Advertising Review Council and industry self-regulation
6. Video-recording devices
7. The Florida ad tax of 1987
8. The internet
9. Cellphones
10. Social media and viral marketing

Read more at: http://bit.ly/bVb5h7

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