May 6, 2010: summarized from Casino Journal Magazine -- If there’s a thread that pulls together Casino Journal’s Top 20 Most Innovative Gaming Technology Products Awards for 2009, it’s that the future really is now. The products that made the grade represent forward-thinking, novel concepts designed to take casinos to the next level.
With more than 350 million users on Facebook it’s no secret that casinos have been eager to capitalize on the social media phenomenon. GameLogic’s PlayAway on Facebook is designed to get them there.
With PlayAway, for the fi rst time, casinos can directly leverage Facebook’s most popular activity, games, by running free-to-play games such as slots, poker and bingo tournaments directly inside the Facebook world.
PlayAway also is viral in its design, which helps to harness the real power of social media. GameLogic brings its Software as a Service (SaaS) approach to interactive marketing to deliver a rich social media tool set in a way that is easy to implement and cost-effective to operate. Further, PlayAway supports connectivity among all major casino management systems. And of course it also conforms to all Facebook protocols and APIs.
Judges were enthusiastic. “Can’t wait to use it,” said one.
Another called PlayAway “a great addition to a property’s marketing arsenal.”
“Social media marketing is becoming increasingly important for the casino industry,” he noted. “This product would add interactivity to a casino’s Facebook marketing in a way that would increase customer loyalty and provide additional opportunities for implementation in a SBG ‘Service Window’ application.”
Read more at: http://bit.ly/c3gWJl
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