Tuesday, August 17, 2010

Scientific Games Acquires GameLogic Software and Related Assets

August 5, 2010: summarized from PRNewswire-FirstCall -- Scientific Games Corporation has acquired substantially all the assets of GameLogic Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, including GameLogic's software for internet-based loyalty programs for lottery players as well as an extensive suite of interactive games and other related intellectual property. Scientific Games has also hired several key members from the GameLogic development and marketing teams. Scientific Games intends to integrate the GameLogic assets with its existing Properties Plus™ business.

GameLogic, based in Waltham, Massachusetts, was founded in 2002 and developed a number of web-based loyalty programs for the casino industry before recently expanding its offerings to serve the needs of lotteries. GameLogic has a library of over 90 interactive games available for entertainment purposes or to award prizes, along with a complete lottery players club website and back-end infrastructure.

Scientific Games has been a leader in providing internet services to the lottery industry since 2001 when it offered the first second chance promotion entry website. Scientific Games has developed over 200 websites for lotteries over the years and has provided players clubs/loyalty services to several lotteries, including lotteries in Arkansas, Michigan, Massachusetts, Minnesota and Tennessee.

Read more at: http://bit.ly/aaiwD0

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