Tuesday, August 11, 2009

Research Report: The Audience for Online Video-Sharing Sites Shoots Up

LM Comment: Definitely a trend worth monitoring.

July 2009: from Pew Internet & American Life Project -- As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens.

Young adults continue to lead the adoption curve in online video viewing. Nine in ten internet users ages 18-29 use video sharing sites, up from 72% one year ago. On a typical day in 2009, 36% of young adult internet users watched video on these sites, compared with just 30% in 2008.

Online adults ages 30-49 also showed big gains over the past year; 67% now use video sharing sites, up from 57% in 2008.

Online video viewing is still far from being the norm among internet users ages 50 and older, however, this segment of the internet audience continues to grow each year. Among internet users ages 50-64, 41% now say they watch video on sites like YouTube, which is up from 34% in 2008. Likewise, 27% of wired seniors ages 65 and older now access video on these sites, compared with just 19% who were doing so at this time last year.

The Audience for Online Video Sharing Sites Shoots Up

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