LM Comment: Definitely watch this one! An updated look at the dramatic shift that is underway in how we communicate. Some points that standout:
- Generation Y and Z consider email passé ... in 2009 Boston College stopped distributing email addresses to incoming freshman.
- The fastest growing segment on Facebook is 55-65 year-old females.
- 78% of consumers trust peer recommendations, only 14% trust advertisements.
And, of course ...
- What happens in Vegas, stays --- on Facebook, on Twitter, on orkut, on bebo, on flickr, on digg, on myspace, on YouTube.
What does it all mean? "Successful companies in social media act more like party planners, aggregators, and content providers then like traditional advertisers."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment